1,000 Words

Keeping up with the next big thing in Social Media

The visual approach has proven successful across many social networking platforms, particularly Instagram; a feed of visual status updates is a hit among the general public. Facebook wasted no time picking up on that, dropping a tidy 1 billion dollars (That’s a 1 followed by 9 zeros) to add them to their arsenal. Soon after, Facebook Camera, a spin-off app strikingly similar to Instagram was released, designed to appeal to a wider demographic than Instagram’s “artsy crowd” by toning down the filters and eliminating the borders, for a more subtle photo-editing experience. Loyal Instagram users are unlikely to make the switch, but if you’re on the fence, why use Facebook Camera over Instagram? The app allows for quicker uploads onto Facebook, direct tagging of people and places, and more flexibility for photo cropping and rotation, unlike Instagram’s limited square format. Cons? The app restricts image-sharing to Facebook only, while Instagram has the option to post images to various social networking platforms, including Facebook, Twitter, Foursquare, Flickr, and others. The bottom line is that Facebook Camera is a quick and simple way to upload and interact with images on Facebook, especially for those who never quite warmed up to Instagram. There is definitely room for improvement as far as new and exciting features go, but generally Facebook has the right idea following the market demands and reducing competition among the latest in photo-sharing.