FAQ Page Content Tips::
Our previous article highlighted the reasons that an FAQ page is an important element of a business website and how they can be valuable sales tools. Now, we’ll be looking at the organization of FAQ pages and some other content considerations.
Make It Easy to Read
Organize your FAQ so that related questions are grouped together. This may mean creating different sections for troubleshooting, billing, industry info, etc. Many of the people reading the FAQ section/page will be in search of an answer to one specific question or issue. Don’t create your FAQ page with the assumption that people are going to read it from start to finish, they probably won’t.
Here are a few questions that can help you write an effective and comprehensive FAQ page:
- What kinds of questions do you find yourself answering constantly?
- What questions do you get about your industry?
- What are some common misconceptions about your product or industry that you have encountered?
- How can you help people who are not in your industry understand it better?
- What differentiates your product/service from your competitors?
- How do you address returns or concerns with your products or services?
Use functional design elements like expandable question/answer groupings. This generally means that only the questions are initially displayed on the page and when a visitor clicks on or beside a question, the answer will expand below it. Many FAQ pages put “+” icons or some other element to highlight the ability to click and expand to reveal the answer.
Showing only the questions can allow you to avoid displaying an intimidatingly long wall of questions and answers, which can make it difficult to find specific questions and cause people to navigate away from your FAQ page. Depending on the nature of your industry, answers can easily be pretty lengthy. Displaying only the questions allows visitors to scan the text more easily for their own questions and click to see the answers that interest them.