How To Improve Retail Business With Pokémon Go ::
Many business owners and marketers ask us for tips on how to improve retail business. You want more business in store, and have great products, but just don’t get the traffic you need. You need to get in front of new customers.
The key when looking for how to improve retail business is to feed off of the interests of your customers. If your customers are young adults with a smart phone, Pokémon Go has their interest. Don’t roll your eyes at this fad. Even when something is just a fad, you should take advantage of anyway to get in front of more customers. 21 million adults, who have a smart phone, are wandering all over cities playing Pokémon Go. There are many local, and they could discover your store or restaurant with the right marketing.
Pokémon Go enables the GPS and camera on a player’s smartphone to guide them to where the Pokémon might be. While playing, users also have to go to a Pokéstop and Pokémon Gym for supplies and battles. These Pokéstops and Pokémon Gyms are a perfect opportunity when looking for how to improve retail business. Since the Pokéstops and gyms are actual landmarks and businesses in real life, you can encourage players to want, or “need”, to visit your store. And of course, getting local visitors is the first step towards introducing them to your retail business, which, if you play your cards right, leads to sales.
Here’s what you need to do to improve retail traffic with Pokémon Go:
Lure Pokémon players: Download the iTunes or Android app. When you want traffic, buy lures within the app, which only cost $0.59 each when purchased in bulk and are good for 30 minutes. You may even want to advertise what time you are going to place the lure, using hashtags like #PokemonGo and #Pokemon to get the message out to your potential new customers.
Encourage shares: Reward players for stopping in and spreading the word. Social media word of mouth is how Pokémon Go became so popular in the first place, so this is the best thing to do if you are looking for how to improve retail business. Tijuana Flats tweeted this promotion encouraging mentions and shares to win a gift card.
— Tijuana Flats (@TijuanaFlats) July 11, 2016
Become a sponsored location: The developers of Pokémon Go said the company would announce sponsored locations for Pokémon Go in the future. As soon as this is available, sign your retail business or restaurant up for this marketing win!
Remember, Pokémon Go may be a fad, but if you delight a first time customer, you will have a lifetime ROI.