45 Rockefeller Plaza
New York, NY 10111
801 N. Magnolia Ave.
Orlando, FL 32803
With a focus on usability testing, conversion optimization, and a sound strategy for increasing traffic to ecommerce websites, Royall increases customers, generates higher percentages of return purchases, grows average order values, and brings higher conversion rates.
Factory EStores consists of 4 eCommerce websites that sells children’s furniture, playgrounds, playhouses, and sheds.
Problem: The company approached Royall after struggling for 24 months, with monthly sales of a mere $3,000 in online furniture under the domain FactoryBunkBeds.com.
Solution: Royall redesigned the website on a more robust eCommerce platform after revamping the brand, wrote the strategic marketing and advertising plan, created a ton of new sales content such as videos for the company’s products, and has grown the company over the last 3 years, year over year.
Results: Today the company boasts revenues of close to $10,000,000, has made the 50 Fastest Growing eCommerce Firms in the US, and became one of the Largest 1,000 Internet Retailers – all within the first 2 years of the relationship.
Royall is solely responsible for 100% of the online marketing that drives web traffic, conversion optimization, web development, and brand management.
College Cookies sells fresh baked cookies online, and targets the parents of home-sick college students to send cookies to their kids on a regular basis. They also target fraternities and sororities to help their philanthropic efforts abroad to teach kids to read and provide books in schools.
College Cookies was a brand new concept, and had never sold cookies on the web before coming to Royall Advertising. Royall designed the brand, built the website, and has started SEO and PPC management for them to start driving business. The company is processing orders daily and is now setting up relationships with fraternal organizations across the country.